Czajka Brand

Czajka Care Group have operated in the Bradford area for over 30 years. Their reputation is second to none but their branding and general look and feel were definitely reminiscent of the 80s. We were asked to bring the brand into the 21st century and inject some much needed energy into the company’s marketing activity.

We especially focused on the strapline for the business as a way of communicating the groups deep seated commitment to happy lives within their care establishments. With this in mind we created the line ‘Continuing life in Yorkshire’ to dispel the ‘waiting for God’ reputation of care and nursing homes in general.

Client

Czajka Care

Format

Corporate Branding

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